News
M-Days increasing number of participants and level of internationality
A spirit of optimism and a high degree of satisfaction characterised the atmosphere of the 7th M-Days in Frankfurt am Main on 1 and 2 February 2012. Altogether, 4,100 experts from the fields of development, research, industry, trade, marketing, consultancy and financial services attended the congress and fair – an increase of more than a third compared to the previous event. “We are delighted with the terrific response, and the large increase in the number of participants achieved this year. Additional confirmation for the format of M-Days is given by the fact that mobile internet applications have now reached the business sector. This year, exhibitors noticed that the interest of visitors from trade and industry is driven by specific needs and business models”, says Klaus Reinke, Senior Vice President, Messe Frankfurt Exhibition GmbH, summing up the results of M-Days 2012 on the final day, 2 February. Read more
Mobile Payment: The break-through in 2012
Experts prophecize for quite a time that the smartphone will develop to an electronic wallet. Now, the technical prerequisites like the new SIM card generations and the Near-Field-Communication (NFC) are also made. In the run-up to the M-Days, the management consulting house Mücke, Sturm & Company (MS&C) are stating in their latest study that the transaction volume will increase up to 23 billion Euro until 2016, given the trade has installed the required devices. But it is still not decided who will win the race on the provider side of the mobile payment: Internet giants like Google and Apple, or the telecommunication companies. Two presentations will be devoted to this topic at the conference fair M-Days. More here...
Apple’s dominance in the market crumbles
Latest market evaluations of the Goldmedia Custom Research GmbH show the high dynamics of the mobile market. Smartphones are advancing even further into our lives. The sales of smartphones shows currently a yearly growth of 31 percent in Germany (BITKOM, 2012). On February 1st and 2nd there will be...
Study: Mobile use
“Social Networking” with a mobile grows continuously and comes on top in Germany, tightly followed by the category “Weather Information”. In the EU5 countries, the five leading European markets, is the most popular activity the “Personal E-Mail”, measured with more than 65.4 million mobile users. Jeremy Copp, Vice President Mobile Europe of comScore Europe, will show the latest news, market data and trends at the M-Days.
Decision makers out of brands and media executive suits in the opening keynote session
More than a million applications are available now in the app stores of the different operating systems. According to market researchers, the market for smartphones and tablets as well as the mobile internet will continue to grow unstoppable until it reaches a mass-market status in 2015. How will the business with the digital Jack-of-all-trades and the consumer’s behaviour at the stationary and digital point of interest develop? The leaders of Axel Springer, Unilever, stern.de, HTC, DDB Tribal Group, connect and Mücke, Sturm & Company will be addressing these topics in the opening keynote session on the first day of the M-Days. Programme
Sweden teams up with M-Days
Messe Frankfurt has entered into a joint venture with Sweden’s ‘Mobil:Business’ publication, which organises the two-day ‘Mobile Future’ conference north of Stockholm every year. “We at M-Days are delighted to be working with ‘Mobil:Business’, a partner with great experience on the international plane”, says Klaus Reinke, Senior Vice President of Messe Frankfurt Exhibition GmbH.
The German-Swedish working relation¬ship is based on the exchange of infor-mation between leading companies and key players from the home of Nokia and Ericsson. “The cooperation builds on a rich exchange of leading companies and industry innovators from the home grounds of Nokia and Ericsson. “Germany is one of the most important markets for Nordic companies, not only because of the market volume. Traditionally, Germany and Sweden have a common legacy in from the Hansa days, and the German market has always been and continues to be one of the world’s... Read more
M-Days Keynote: Dr. Wiele, Axel Springer
Axel Springer takes the matters of digitalisation of the media in its own hand and prepares step by step for the changing user’s behavior. Rumors are, that Bild.de is already making profits in the mobile area. „Media Entrepreneurs“ is the name of the latest project and it should contribute to the „transformation of the media“. This concern is supported by the complete leadership team of Springer and can be anecdotally explaned by a short video. „Content is king, and the medium is the fucking message!“, a young guy states in this short video facing the whole leadership team. That hit home. This young man does have something which is needed for entrepreneurship: verve, pep, panache and readyness for a news world. We gladly await the opinion of Dr. Andreas Wiele, board member of the BILD group and magazihnes, in the keynote of February 1st 2012, and his view of the next great stage „mobile“. Programme
Extending food packaging to help allergy sufferers
Nov. 21st 2011 About 98 per cent of the Asian people are suffering from lactose in tolerance. As a result, a growing number of mobile applications, which are listing the ingredients of food products, are flooding the apps stores. Trade and industry have recognized the clear consumer’s information needs, but can the consumer be sure that the data of these application is correct? Extended packaging and all factors which have to be taken in count will be presented at the M-Days 2012.
Mobile Working – transforming the working world
November 03rd 2011 The working world faces a great change as mobile technology transforms how people work. The trend for “Mobility” has taken hold of the working world and, as a result, Messe Frankfurt presents an expert symposium on the topic of “Mobile Working” at M-Days “The home of Mobile” congress trade fair on 1 and 2 February 2012 in Frankfurt. For companies from different industries, mobility provides an innovative opportunity to increase their efficiency. On the one hand, mobile working provides agility, which strengthens key success factors like customer service, talent recruitment, relative cost advantages and quality, and thus, supports the competitiveness of enterprises. But it is not only the technology, which has to be coped with…
GS1 Germany brings brands and media
September, 09th 2011 GS1 Germany and Messe Frankfurt are to extensively cooperate on the congress trade fair “M-Days”. The main focus will be “Mobile Couponing”, “Mobile Payment” and “Mobile Commerce”. In GS1 Germany – the international service provider of information, communication and process standards – Messe Frankfurt has found a competent partner and has gained a widespread international network. Together, both companies will advance the content definition of the congress programme, the extension of its topics to new areas of expertise and also its internationalization.
M-Days bring decision-makers to Erding
August, 24th 2011 On the coming Wednesday, Erding will be the stage for the M-Days upbeat. Exhibitors, sponsors, stakeholders and the exhibitor council will meet at the M-Days kick-off-event at the autumnal faire in Erding. With beer and hendl, the upcoming topics and highlights of the M-Days will be decided.
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