Nov. 21st 2011 About 98 per cent of the Asian people are suffering from lactose in tolerance. As a result, a growing number of mobile applications, which are listing the ingredients of food products, are flooding the apps stores. Trade and industry have recognized the clear consumer’s information needs, but can the consumer be sure that the data of these application is correct? Extended packaging and all factors which have to be taken in count will be presented at the M-Days 2012.
November 03rd 2011 The working world faces a great change as mobile technology transforms how people work. The trend for “Mobility” has taken hold of the working world and, as a result, Messe Frankfurt presents an expert symposium on the topic of “Mobile Working” at M-Days “The home of Mobile” congress trade fair on 1 and 2 February 2012 in Frankfurt. For companies from different industries, mobility provides an innovative opportunity to increase their efficiency. On the one hand, mobile working provides agility, which strengthens key success factors like customer service, talent recruitment, relative cost advantages and quality, and thus, supports the competitiveness of enterprises. But it is not only the technology, which has to be coped with…
September, 09th 2011 GS1 Germany and Messe Frankfurt are to extensively cooperate on the congress trade fair “M-Days”. The main focus will be “Mobile Couponing”, “Mobile Payment” and “Mobile Commerce”. In GS1 Germany – the international service provider of information, communication and process standards – Messe Frankfurt has found a competent partner and has gained a widespread international network. Together, both companies will advance the content definition of the congress programme, the extension of its topics to new areas of expertise and also its internationalization.
August, 24th 2011 On the coming Wednesday, Erding will be the stage for the M-Days upbeat. Exhibitors, sponsors, stakeholders and the exhibitor council will meet at the M-Days kick-off-event at the autumnal faire in Erding. With beer and hendl, the upcoming topics and highlights of the M-Days will be decided.